Expandable advertising formats are advertisements that change their format. This changeover can either be controlled by the user himself e.g. by click or mouse over or it can take place automatically. The basis is always a UAP-format, after the extension the format would reset to this format.
1. On Click Expandable
The format opens by click onto the button, if the user clicks it. The format will stay open as long as the doesn't close it by clicking the close-button.
2. Mouse Over Expanding The format opens, when the user moves the mouse curser across the advertisement and closes automatically on "mouse-out". An additional "close-button" gives the user the chance to close the ad "on click".
3. Pre-Expanding The format opens and closes after 10 seconds automatically. A visible "close-button" gives the user the chance to close the ad before it closes automatically. After that the format reacts like an "on-click" -Expanding AD.
CLIPPING To avoid the swf-file laying across the content, a clipping of the DIV-container is required. Please use following commands:
opening of the DIVs: FScommand ('ad expand')
? Closing of the DIVs: FScommand: ('adcollapse')
160x600 nach links auf 420x600
Please send the advertising medium as a zip-file to firstname.lastname@example.org
Please avoid frame rates higher than 15 fps
Use the 'clicktag' variable as "get URL"-clickcommand and 'clicktarget' for the definition of the target window (_blank, _self).
Please export to at least flash 8.0
Sound is allowed only through user interaction (click on button "sound on" or an explicit symbol, such as speakers). Furthermore the opportunity should be provided for the sound to be deactivated at any time. We suggest 2 repetitions for sound loops.
Fallback Image (GIF,PNG or JPG) is necessary for non-Flash users.